ED MACSMITH
  • About Me
  • My Product Principles

My Product ​Principles

Start with customers; work backwards from their needs

Invest in alignment; you can't do anything meaningful alone

Build complete experiences; a customer doesn't care about your organizational structure

Think Big and Small

Your job isn't to be right, it's to identify opportunities, problems, and what to fix first

Have fun to stay humble, teams do their best work in psychologically safe environments 

Ed MacSmith

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Product Sticky Notes

  • About Me
  • My Product Principles