Hi, I am Ed.
I love to be outdoors exercising or socializing with family, my pup and friends.
I'm a digital product management, product design and E-Commerce leader with 20 years experience in marketplaces (B2B2C), DTC, BTB, SaaS, physical product, payments, subscription, media and insurance.
I'm a digital product management, product design and E-Commerce leader with 20 years experience in marketplaces (B2B2C), DTC, BTB, SaaS, physical product, payments, subscription, media and insurance.
I've had the pleasure of working in product and design roles in Australia and the USA for companies of all sizes including Etsy, Amazon, The Knot, Blue Apron, CBI Brands, News Corporation, hipages NRMA and many others.
My Why.
I love the complex challenge of collaboratively defining a product strategy and vision, then building and coaching high performing cross-functional teams to execute exceptional data-driven products. I think the best work is done in a lively, focussed, fun, high standards environment for the benefit of customers and businesses. I also love 'getting on the tools' myself to really understand the customer, their pain points and the business opportunity.
I love the complex challenge of collaboratively defining a product strategy and vision, then building and coaching high performing cross-functional teams to execute exceptional data-driven products. I think the best work is done in a lively, focussed, fun, high standards environment for the benefit of customers and businesses. I also love 'getting on the tools' myself to really understand the customer, their pain points and the business opportunity.